Dodge Viper RT/10 Concept (1989)
All eyes turned to Dodge as it unveiled the Viper RT/10 Concept at the 1989 edition of the Detroit Auto Show. The brain child of Bob Lutz, the Viper was a way to add much-needed excitement to the Dodge lineup, whose cars had become profitable (at last) but undeniably bland. Early on, Dodge officials referred to the Viper as a modern-day Shelby Cobra.
The concept’s long hood hid a V10 engine designed with input from Lamborghini (which Chrysler owned at the time) starting with a V8 plucked from a Ram truck. Enthusiasts went berserk. Dodge presented the production model during the 1991 Indianapolis 500.